Challenge coins are carried as a symbol of pride, teamwork, and unity amongst the bravest of our society.
Members of the U.S. military have a long-standing tradition of carrying a special coin symbolizing unit identity and esprit de corps. With bonds forged in battle thousands of miles from home, and during difficult circumstances, these custom coins minted for military units – bearing their own revered symbols and mottos – capture in metal the spirit of their affiliation and their fierce pride. Known to generations of American military personnel as challenge coins, they are a vital part of military life today and are revered by troops in every branch of the service.
Today, challenge coins are carried by soldiers, sailors, airmen, and Marines, as well as lawmen and firefighters, and many everyday citizens. These coins identify the bearer as a member of a particular group with a well-defined history and passionate purpose and mission.
We invite you to join our movement in support of the pledge that so many of us have lived and died for.